Create traction Remove friction Spark connection
Board level content strategy for mission driven founders.
[Friction]: Not best use of time. Creating a sense of dissatisfaction. Hard to navigate. Not quite the right format. Or the right tone of voice. Not timed right. Doesn’t speak to your need.
[Traction]: Sparks meaningful connection. Adds value, new perspectives and insight. And an element of surprise and delight. Content that speaks to you, in your language, in a format that makes sense to you. Delivered at the right time. On the right platform.
Make your Story Matter
Identify, join up and start executing on strategic content priorities.
Need to bring your content priorities into sharper focus? Know your audience but haven't yet figured out which content formats that will create impact and through which channels? Need structure to connect the dots across different audiences?
An insider on your side
Board level strategic advice and content advocacy
Building and scaling fast? Need positioning, brand and content fit for the road ahead? Looking for support and network to build your content team or community?
Super charge your team
Coaching, mentoring and support to help your content team fly
Do you have a motivated and talented team that will benefit from senior support and outside perspective? Looking for ways to channel ideas for maximum impact?
Andrea acted as a trusted advisor to myself and the founding team. She led work on brand and content strategy from positioning to in-app content development. A deciding factor when choosing to work with Andrea was her ability to iterate on and translate company vision and mission in our product offerings and client communications, coupled with her point of view in Women’s Health. Andrea collaborated closely with leads across product, tech, medical, marketing and partnerships to create content formats and messaging, rooted in user insights and data. Throughout she challenged us to stay laser focused on the user and kept us honest on our brand, positioning and tone of voice. We truly enjoyed working with Andrea and the opportunity to co-develop our offering and strategy with her, rather than commissioning someone for transactional work.
Maria Arvanitidou, CEO & Co-founder, Khyria
Andrea came recommended as someone with not only a deep expertise of content creation and distribution, but also tapped into start-up and tech scene with a keen interest in next generation story-telling and commercial models. She helped deliver our programmes to Google/YouTube, focused on helping top creators develop entrepreneurial skills and building their businesses on and off platform. Andrea helped deliver successful outcomes every time, by tapping into her extensive industry network.
Michael Tringe, CEO & Co-founder, Creator Up
Andrea is a trusted advisor to my company and me personally. I originally met Andrea while she was at BBC Worldwide as Head of Fact Ent and later she became our Commissioner. She believed in new business and distribution models, a vision that was so far ahead of what any other broadcaster or distributor was doing at the time. It's why when Andrea left the BBC, we wanted to make sure she would be an advisor to our business. She advised us in multiple avenues from strategic positioning, commercial models and company operations. As she has continued to work for new clients and build her strong network into the startup and content worlds, I never hesitate to recommend Andrea.
Lawrence Kao, CEO & Co- Founder, The Narrative and The Companion
I know and trust Andrea as someone with a rare combination of strategic mindset, commercial intelligence and creative outlook. When we needed support to build our factual content plans, I didn’t hesitate to bring her on board. During the project she created and facilitated a series of highly collaborative workshops with our content, sales and marketing teams that helped join up our thinking, resulting in a well-defined plan of action, including brand positioning, key comms and content and partner priorities. In short, working with Andrea has been a fantastic experience, and I wouldn’t hesitate to recommend her. Angela Neillis, SVP, Fremantle
Andrea has a clear appreciation of the challenges that media businesses face now, coupled with an incredible knowledge of the global content business. She worked with our senior team to help refine a broad set of market and audience insights into clear and actionable priorities, backed by our board. Andrea quickly built trust with teams across the business and helped rally them around a well-defined vision. In short, working with Andrea has been awesome!
Jens Richter, CEO, Fremantle International
Get in touch
© Ypperlig. All rights reserved.